- Malta and Gibraltar
Betsson is a Swedish bookmaker. They have been around for over 50 years but have only just started to make their name on the global stage. The acquisition of brands like Betsafe have helped with this, turning them from a name that barley existed outside of Scandinavia, to one that is now recognized—either through their parent company or one of their subsidiaries—all over the world.
Betsson is a global betting site that offers a number of languages and locations. You can choose to view it in English, Greek, Spanish, German and many other languages, with sites that are tailored to meet the needs of bettors from those regions. They are part of a growing number of websites that ask their customers to verify their accounts. In the early days this frustrated us and we would have listed it as a “Con”, but now we’re used to it.
The truth is, this is a necessary part of a modern betting site. The only way we could judge them harshly was if that process was slow and frustrating, but it is certainly not. In fact, the Betsson verification process is one of the quickest we have encountered and it makes you wonder why so many other sites struggle to simplify it.
There is a sportsbook, casino, poker room, live casino and more on Betsson. The sportsbook offers all major sports, as well as many smaller and niche sports. They have a huge list of markets for all of the biggest sports and they also have a nice selection for the smaller ones, which is a rarity. The markets can be disappointing at times and that includes the In-Play options, but for the most part they are at the top of their game here.
The same applies to the odds they offer. They aren’t always the best we have seen, but they do occasional trump their rivals and even when they are not offering the very best odds they still have a competitive selection.
One of the many things we like about Betsson is that they offer a wealth of banking options. You can use credit cards, debit cards, web wallets and everything else you would expect to find. This is usually the indicator of a good site and a large site. Too many smaller bookmakers just offer a handful of options, but the giants of the industry, Betsson included, offer dozens of them.
There are also new member bonuses, loyalty bonuses, jackpots and more. You can earn up to £200 if you signup for their casino and there are many bonuses for their sportsbook as well. It does seem like they have focused a little more on their casino than on their sportsbook. This is a trend we have seen a lot elsewhere and it is not surprising when you consider that this is where the money is. But there are still a lot of great promotions surrounding their sportsbook.
Betsson have great customer support. They hire staff from all over the world and we have never had an issue getting a quick response that is professional and on the ball. There have been a couple of times when they were slower than we would have liked, but considering the issues we have had in this area with other sites, that’s the least we have to worry about.
This is an area in which they excel. There are extensive help files, a dedicated live chat that actually works and doesn’t have long queues, and a phone number as well.
We like Betsson and always have done. We actually joined them a number of years ago, before they were very well known outside of their home country. Back then they were still a major brand, but they still needed to label themselves as “Sweden’s Biggest Bookmaker” in order to let people know who they were and to deflect the reaction of, “What the hell is Betsson?”
One of the things we liked about Betsson back then is that they weren’t a formulaic, generic site. They don’t look like a clone of all the other betting websites out there and they did things their own way. This remains to be the case these days. They have become a little more like the status quo, which is to be expected, but they have retained some individuality and that has helped them to remain as one of our favorite bookmakers.
Whether you have heard of them or not, Betsson is a bookmaker you need to try.